Make is a visual workflow automation platform that connects over 1,800 apps through a drag-and-drop interface. Its visual scenario builder makes complex multi-step automations intuitive — you can see the entire flow, add branches, loops, and error handling, and watch data flow through each step in real-time. Make's AI integration enables intelligent automation: use AI to classify incoming data, extract structured information from unstructured text, generate personalized content, and make routing decisions. The platform supports OpenAI, Claude, and other AI providers as built-in modules that slot into any workflow. Compared to Zapier, Make offers more visual control and complex logic capabilities at generally lower price points. It's favored by automation specialists and agencies who build sophisticated, multi-branch workflows that go beyond simple point-to-point integrations.