Adobe Express is Adobe's accessible design tool for non-designers — the answer to Canva, backed by Adobe's asset library and AI capabilities. It features Firefly-powered AI generation for images and text effects, thousands of templates for social media, presentations, and marketing materials, and a brand kit system for consistent visual identity. The Text to Image feature generates custom graphics from descriptions. Text Effects apply AI-generated styles directly to type. The Background Remover and Generative Fill tools handle common design tasks that used to require Photoshop skills. For marketers, educators, and small business owners who need professional-looking output without learning design tools, Adobe Express combines AI with Adobe's design depth in a significantly more approachable package.